MailerLite vs Brevo: which email platform fits your sending pattern?
Both tools can send campaigns and automate follow-ups. The meaningful difference is how their plan limits fit your list, sending cadence, and channel mix.
Quick take: Put MailerLite on your shortlist for a focused newsletter workflow with signup forms, landing pages, and practical automations. Compare Brevo if your team sends transactional messages or wants email alongside other customer channels. Price the same audience and monthly workload before you decide.
MailerLite
250 active subscribers on FreeIts free plan also lists 2,500 emails per 30 days. Compare the live subscriber and feature limits as your list grows.
Check MailerLite plans ↗Brevo
300 daily sends on FreeThe free plan lists storage for up to 100,000 contacts. The daily sending cap still shapes how quickly a campaign reaches everyone.
Check Brevo plans ↗Side by side: the decisions that affect your week
| What to compare | MailerLite | Brevo |
|---|---|---|
| Plan model | Active-subscriber bands and plan-specific feature limits | Monthly send volume is central; selected tiers also affect contact limits |
| Free-plan starting point | 250 active subscribers and 2,500 emails per 30 days, per the current plan guide | 300 daily sends and storage for up to 100,000 contacts, per the current plan guide |
| Automation test | Build a form-to-welcome flow and confirm the active-automation limit | Build the same flow and check which steps are included in the tier you priced |
| Channels | Email campaigns, forms, pages, and eligible marketing tools in one workspace | Email plus transactional messaging and other channels, depending on plan or add-on |
| Best first calculation | List size, monthly sends, and active marketing assets | Daily send pace, monthly volume, contact storage, and any add-ons |
This is a comparison of different billing habits, not a claim that one platform wins every category. The published plan limits can change, so use the vendor pages for the exact tier you expect to buy.
Who should choose which?
Choose MailerLite when
- Your main work is a regular newsletter, lead forms, and a short follow-up sequence.
- You want email and signup pages in one focused workspace.
- Subscriber-based limits are easier for you to forecast than a daily send cap.
Choose Brevo when
- Transactional messages are part of the same customer communication plan.
- You need to compare email with channels such as SMS or WhatsApp.
- Your sending volume and contact storage fit the plan’s current rules.
A 30 minute trial exercise
- Write down your active contacts, campaigns per month, and average recipients per campaign.
- Add transactional sends, a second channel, extra seats, or branding needs.
- Build the same form and welcome message in each platform.
- Check the next paid tier at your expected list size and the same billing term.
- Export a small test segment and verify consent and unsubscribe records before any migration.
If you send infrequently to a large list, a high storage limit may matter. If you send several times a week, your daily or monthly send allowance may be the deciding factor.
Check current plans from the source
Feature access can depend on plan, region, and account configuration. Compare the same 12-month sending pattern and revisit vendor terms before purchasing.